The primary role of a Digital Marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention.
A Digital Marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a Marketing Manager, E-Commerce Manager, or an IT Manager.
This leads to a Level 3 Advanced Apprenticeship qualification.
Principles of Coding (exam based)
Principles of Online and Offline Marketing weeks one and two (exam based)
CIW Social Media Strategist weeks one and two (exam based)
A portfolio of work
A final project
An employer reference
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